Virtual events tend to be a great equaliser among businesses, especially startups, says Sadiya Khan, Founder at Akund Communications
With the Indian audience locked in for more than three months, we ‘r living the new ‘normal’, plugged in through digital devices, even as we maintain our social distancing. The crisis has highlighted the importance of digital readiness, as this is the only way in which people’s lives and businesses can continue.
Public Relations is now considered as an essential element for every organization to reach out to the target audience through various communication platforms in the highly competitive industry. To establish credibility in the market and position the brand, PR is looked upon as the keystone for companies, individuals and start-ups.
Social media is a powerful tool for businesses of any size to increase their brand awareness and credibility. Social media marketing plays a vital role in a well-rounded digital marketing strategy.